NTCA Awards $192,500 in TBID Funds to 13 Events Planned in North Lake Tahoe This Fall
NORTH LAKE TAHOE, Calif. (April 15, 2024) – At the recommendation of the volunteer Business and Chamber Advisory Committee, the North Tahoe Community Alliance (NTCA) Board of Directors awarded $192,500 in funding generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID) to 13 events scheduled to take place in North Lake Tahoe later this year.
“We’re excited to put TBID funds generated in our community back to work in support of our local businesses with the sponsorship of new and returning fall events,” said Kimberly Brown, North Tahoe Chamber executive director. “Residents and visitors are sure to have a great time participating in or spectating the events planned this year!”
The events that received this latest round of funding include:
- Passport to Dining, hosted by the North Tahoe Business Association
- Labor Day Drone Show, hosted by the North Tahoe Business Association
- Tahoe Nutcracker, hosted by the Lake Tahoe Dance Collective
- Great Gravel Race, hosted by Tahoe Cross Country Ski Education Association
- Tahoe Music Alive
- Tahoe Film Festival
- Tahoe Trail 100, hosted by Northstar California
- CA Enduro Series, hosted by Northstar California
- Lake Tahoe Concours d’ Elegance, hosted by the Tahoe Yacht Club Foundation
- Lake Tahoe Reggae Fest, hosted by PR Entertainment
- Oktoberfest – The Village at Palisades Tahoe, hosted by the Palisades Village Neighborhood Company
- Tahoe City Oktoberfest, hosted by the Tahoe City Downtown Association
- Tahoe Literary Fest, hosted by Range of Light Media Group
Scoring and funding prioritization was based on how the events contribute to and benefit economic health, community vitality and environmental stewardship. Each event’s traffic management and sustainability plans were also evaluated, with organizers responsible for identifying and outlining how they will mitigate the impacts of tourism on the community and environment.
Learn more about the events funded here, which collectively total $652,000 in support of 31 events taking place in 2024, and about the TOT-TBID Dollars At Work program here.
About the North Tahoe Community Alliance
The North Tahoe Community Alliance (NTCA) collaborates with regional stakeholders to make the TOT-TBID Dollars At Work program support a vibrant, year-round economy that benefits residents, businesses, and visitors of North Lake Tahoe. The organization also advocates for and funds local transportation and workforce housing solutions, visitor services, and promotes responsible and off-peak season travel with a focus on stewardship education. Governed by a volunteer Board of Directors and committees comprised of local business owners and their representatives, the NTCA is funded by a Tourism Business Improvement District (TBID) in contract with Placer County. Formerly known as the North Lake Tahoe Resort Association, the organization was renamed the NTCA in 2023 to align with its new mission. Learn more at www.