About TCDA 2018-07-20T11:54:40+00:00


The TCDA is a non-profit, 501 C6 corporation comprised of local merchants, property owners, community associations, residents, professionals, and contributors who are committed to working together to formulate, direct, and forge a sound and prosperous future for Tahoe City and the entire North Lake Tahoe area.

We welcome your participation and invite you to get involved in supporting the TCDA and its goals. Your support as a member, sponsor, and/or volunteer is vital to the success of our organization and of Tahoe City.

Through innovation, leadership, advocacy, and events, we are dedicated to the promotion and enhancement of the Tahoe City community and serve as the local voice to maintain a vibrant and prosperous place to live, work, play, and visit.

Make Tahoe City “America’s Best Mountain Town.”

  • Produce great events to strengthen, engage, and build community
  • Implement creative marketing to promote Tahoe City as THE happening place on the lake
  • Advocate for a better Tahoe City through community design
  • Serve as a catalyst for economic vitality
  • Strengthen TCDA’s capacity in order to support our community building vision


Meet our incredible staff who dedicate their lives to making Tahoe City America’s Best Mountain Town.


JT Chevallier

Executive Director

JT moved to the Lake Tahoe basin from Las Vegas, Nevada in 2006 to pursue a life in the mountains. He has worked in snowboard instruction for Sierra at Tahoe, live broadcast television and production management for LakeTahoe Television, brand management and production for name brands (GoProThe North FaceCamelBak), and event management for Homewood Mountain Resort. He has served as Executive Director for the TCDA since May 2017.


Jamie Olson

Operations Director

Jamie is a Tahoe City native who has lived and worked in the North Lake Tahoe community for over 30 years. Though she has studied at various institutions, she feels the most valuable and significant knowledge has come from living life with awareness and intention while also helping others through volunteering, non-profit work, and community collaboration. She loves learning and has a deep appreciation for nature, gardening, and art.

Dana Tanner Powell

Membership & Event Coordinator

Dana’s love of skiing, hiking, kayaking, and paddleboarding (plus the small-town community feel of Tahoe City) brought her here from Palo Alto in 1997. She studied at UC Davis where she received a B.S. in Human Development and at San Jose State University where she earned her M.A. in Counselor Education. She has a passion for helping people and for helping the Tahoe City community evolve into a vibrant social/arts/activities center.



Formed under the Main Street Four-Point Approach’s guiding principles (Organization, Promotion, Design, & Economic Vitality), TCDA works tirelessly to create a vibrant Tahoe City community, all year long. Join us!


As a long-time Tahoe City resident and business owner, I’m proud to be part of TCDA and all they are doing to revitalize our town. Clever marketing campaigns, really fun special events, and strong advocacy for Tahoe City!

Judy Friedman, The Paper Trail Secretarial & Business Solutions