Tahoe City Downtown Association and Kings Beach District are inviting businesses, organizations, and event participants to share feedback following the return of Opening Weekend on the Lake over Memorial Day weekend.
Everyone who completes the survey by June 10 will be entered into a drawing for a gift certificate to Wolfdale’s.
👉 TAKE THE SURVEY NOW
The five-day regional celebration featured live music, shopping specials, outdoor recreation, food and wine experiences, family-friendly activities, community events, and promotions throughout North Tahoe from May 21 to 25.
The survey is designed to help organizers better understand turnout, economic impacts, visitor trends, marketing reach, and overall community participation to assist with planning future Opening Weekend on the Lake events and promotions.
Businesses and organizations are encouraged to share:
- Customer turnout and attendance
- Sales and economic impacts
- Visitor demographics
- Marketing performance
- Community feedback
- Suggestions for future events and promotions
Feedback from local businesses, nonprofits, lodging properties, recreation providers, retailers, restaurants, and event participants will help guide planning efforts for the 2027 Opening Weekend on the Lake celebration.
The survey also includes questions related to visitation trends, second homeowners, regional visitors, and overall economic impacts on North Tahoe communities during the holiday weekend.
The survey is now open and available online.
Questions may be directed to kat@visittahoecity.com.