On Our Way – To a More Vibrant Tahoe City
Tahoe City Downtown Association -Strategic Plan 2015-2018
Mission: The Tahoe City Downtown Association (TCDA) is dedicated to the promotion and enhancement of the Tahoe City community. Through innovation, leadership, advocacy, and events, we serve as the local voice to maintain a vibrant and prosperous place to live, work, play and visit.
Vision: By 2020 we imagine Tahoe City being named “Best Mountain Town in America to work, visit and live in.” Below outlines the strategy we have put in place to reach this vision. Action Plan in Support of Five Strategic Focus Areas Focus Area 1: Produce Great Events to Strengthen, Engage and Build Community Goal 1: Partner to provide an incredible line-up of events catering to multi-generational audiences that build community + bring the “buzz” back to TC Goal 2: Measure Events Focus Area 2: Implement Creative Marketing to Communicate Tahoe City as THE Place for Hip, Innovative People to Live, Work, Play, Visit Goal 1: Update and Implement Annual Marketing/PR Plan Goal 2: Reach and Engage Locals to increase awareness, response and participation Goal 3: Reach and Engage Visitors Focus Area 3: Advocate for a Better Tahoe City Goal 1: Educate TCDA members, board and staff re: public agencies, issues, community and economic development Goal 2: Grow town beautification and maintenance efforts Goal 3: Implement more public art Focus Area 4: Serve as a Catalyst for Innovation Goal 1: Create new TCDA Hub Committee to grow innovation in Tahoe City Focus Area 5: Strengthen TCDA’s Capacity in Order to Support our Community Building Vision Goal 1: Retain and grow TCDA staff Goal 2: Strengthen Board through Increased Commitment and Education Goal 3: Increase committee members and volunteers Goal 4: Increase membership in TCDA to grow organization by 5 percent annually Goal 5: Strengthen Financial Position of TCDA