Tahoe City Downtown Association (TCDA) is bringing local businesses together to ensure a vibrant, coordinated and successful winter season. The goal: support visitors to Shop, Dine & Play local — and make sure they have every reason to stay longer, explore more, and return again.

Join us Nov. 4, 4–6 p.m., TCPUD Board Room to learn about:

  • Working together to support our business community
  • Small Business Saturday
  • NEW Events: Holly Jolly Strolls & 2 Fridays Jan.-April
  • Winter Decorations
  • Tools to market and maximize your Events & Businesses
  • Bring your laptop

Join via Zoom

Meeting ID: 843 7517 4247

Passcode: 292228

Our Purpose

We all want the same thing — thriving businesses year-round.
We achieve that by working together to:

  • Elevate the visitor experience

  • Increase visibility of local shopping & dining

  • Create reasons to stay in town longer

  • Promote Tahoe City & West Shore

What TCDA is Doing

To deliver on these goals, TCDA is coordinating community-wide winter promotions including:

  • Destination marketing campaigns for Tahoe City & West Shore

  • Monthly printed event flyers for storefronts & lodging partners

  • Advertising in targeted markets

  • Business newsletters with updated opportunities & resources

  • Seasonal events that boost evening activity downtown

How Businesses Can Help Us All Succeed

Be Consistent: Stay Open Later

  • Evening activity depends on open doors.

  • Through winter on Fridays & Saturdays: stay open until at least 6 PM

Create a Holiday Experience

  • Decorate storefronts for winter & Christmas

  • Offer a little extra: hot chocolate, a selfie backdrop, raffle, live music, small giveaways

Communicate With Us

  • Share your events, specials & promotions

  • Keep contact info up to date

  • Make sure managers + social media leads receive TCDA emails

Support the Season

  • Sponsor if you’re able — product, gift cards, services or funds

  • Volunteer — your time directly impacts success

  • Contact pam@visittahoecity.com for details.

Tools & Resources for Businesses

These free tools help you reach visitors and boost visibility:

Stay informed

Read the newsletters and post flyers where customers will see them.

Membership Matters

Ensure your membership contact info is current so your team receives:

  • Event notices

  • Marketing opportunities