Stacie Lyans, a creative leader with more than ten years of professional experience in public relations, marketing, recruitment and event planning, is the new executive director of the Tahoe City Downtown Association (TCDA).
“We are delighted to welcome Stacie to the Tahoe City Downtown Association. Her contagious effervescence, marketing expertise and enthusiasm for our community will lead TCDA as we embark on our second decade of service,” said Gary Davis, President of the TCDA Board of Directors. Founded in 2004, TCDA is a non-profit organization comprised of merchants and community members who share the vision of enhancing and promoting a vibrant and prosperous downtown center for residents and visitors. The TCDA contributes to Tahoe City’s social, economic, and environmental vitality through special annual events, partnerships and visitor outreach.
With a passion for serving others, Lyans has spent the past decade serving as the face of her alma mater, Humboldt State University. Her dedication and hard work recruiting students, giving thousands of dynamic presentations, coordinating events, organizing volunteer programs and creating marketing materials has helped HSU reach record enrollment for the past several years.
“I always look for opportunities where I can truly make a difference in the community and am thrilled to start a new chapter in my life by making a difference as the Executive Director of the Tahoe City Downtown Association,” shares Lyans who leads her life through HSU’s graduation pledge. “I pledge to explore and take into account the social and environmental consequences of any job I consider and will try to improve these aspects of any organizations for which I work.”
Lyons graduated with a Bachelors degree in Journalism and Mass Communication and holds a Masters in Business Administration. In her most recent role, Stacie served as the Assistant Director of Admissions and was regionally located in the greater San Francisco Bay Area.
Outside of work you will likely find Lyans running, snowboarding, volunteering, playing soccer, going to concerts, traveling and spending time with her family, friends and boyfriend. She can’t wait to move to Tahoe, a location she considers one of the most beautiful and community-minded places in the world. She will begin her new position on Thursday, May 1.